Blog

New Hortinno® Magisnow ‘Winter Beauty’® scores double at IPM Essen

The rhododendron simsii Hortinno® Magisnow Winter Beauty® by Hortibreed NV based in Lochristi, Belgium, won two awards at the IPM international horticultural trade fair in Essen: after winning the “IPM Novelty 2020” award in the category “Flowering indoor plant”, it was also elected the most popular novelty by the public. “This year, Hortibreed is celebrating […]

Azalea indica

How to recognize a real azalea

The first azalea was a plant with small flowers that only blossomed for a week. There were very little varieties. Fortunately, things have changed. Today, azaleas bloom for up to six weeks and there are more than 150 azalea varieties.

Ghent azalea gains European recognition

The Association of Flemish Azalea Growers and the Flemish government are proud to report that, following a four-year procedure, Ghent azalea has finally been recognised as a Protected Geographical Designation.